Follow along on our Wilde journey. You'll find brand and product updates, custom builds, new merch and much more.
Why / How: Wayfinder Gravel / Adventure Fork
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Alex's Titanium All-Arounder with Igleheart Steel Fork
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March 15, 2022
Why / How: The Rack Buddy!
Over here we get really stoked on certain pieces of gear, one of those is dry bags. I've been working on perfecting the ideal drybag for a few years now through one of my other projects, Holy Mountain, which is all about creating the finest versions of heavy use items in collaboration with my friends. One of those friends is James...
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January 13, 2022
The Wilde Aussie - Brendan's Custom Ti 650B
Of all the things that are great about working in the bike industry, the best thing by far is the people. And some of the finest you'll ever meet is the crew over at District Bicycles in Stillwater, OK. They're great friends of ours, and a great friend of their's is Brendan. Brendan is native of Australia and has a...
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December 17, 2021
A Love Letter To Cycling... In Practice
While I fancy myself a smart person, I've never been great at taglines. You may recall Fast is Forever at All-City, which no one had any idea what that meant (it was a reference to the immortal badassness of cycling's champions. Eddy Merckx, Anne Caroline Chausson, possibly you, etc.) And for Wilde we've lead off with a "Love Letter to...
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December 6, 2021
Shop Visit Simple Bicycle Co.
When your business and life are bikes, the opportunities to mix business and pleasure are myriad. I was in Portland, Oregon earlier this week to pick up a van I had agreed to purchase from my friend, Dan, who is the marketing manager for Blackburn and Bell Cycling. It's a 1990 hightop Econoline, nick-named Vanna White. My intent was to...
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