News
Follow along on our Wilde journey. You'll find brand and product updates, custom builds, new merch and much more.
A Love Letter To Cycling... In Practice
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Shop Visit Simple Bicycle Co.
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![Welcome to Wilde]()
December 05 2021 – Jeff Frane
Welcome to Wilde
Hey, Jeff here. So let me catch you up to speed on what's going down and our plans with Wilde. Wilde is the culmination of a life spent living with the bicycle at the center. I hope that It will grow to encompass all that I love and hold dear: the machines, the community, and the gift of being outdoors...
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![Wilde Blog Post #1 - The Origin]()
November 21 2021 – Jeff Frane
Wilde Blog Post #1 - The Origin
Here's a glimpse of how it all started. Wilde before it was even Wilde, and the bike that started it all. The Ti Earth Ship. Â
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