News

Follow along on our Wilde journey. You'll find brand and product updates, custom builds, new merch and much more.

Why / How: The Rack Buddy!

Why / How: The Rack Buddy!

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The Wilde Aussie - Brendan's Custom Ti 650B

The Wilde Aussie - Brendan's Custom Ti 650B

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  • A Love Letter To Cycling... In Practice

    December 17 2021 – Jeff Frane

    A Love Letter To Cycling... In Practice

    While I fancy myself a smart person, I've never been great at taglines. You may recall Fast is Forever at All-City, which no one had any idea what that meant (it was a reference to the immortal badassness of cycling's champions. Eddy Merckx, Anne Caroline Chausson, possibly you, etc.)  And for Wilde we've lead off with a "Love Letter to...

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  • Shop Visit Simple Bicycle Co.

    December 06 2021 – Jeff Frane

    Shop Visit Simple Bicycle Co.

    When your business and life are bikes, the opportunities to mix business and pleasure are myriad. I was in Portland, Oregon earlier this week to pick up a van I had agreed to purchase from my friend, Dan, who is the marketing manager for Blackburn and Bell Cycling. It's a 1990 hightop Econoline, nick-named Vanna White. My intent was to...

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  • Welcome to Wilde

    December 05 2021 – Jeff Frane

    Welcome to Wilde

    Hey,  Jeff here. So let me catch you up to speed on what's going down and our plans with Wilde.  Wilde is the culmination of a life spent living with the bicycle at the center. I hope that It will grow to encompass all that I love and hold dear: the machines, the community, and the gift of being outdoors...

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  • Wilde Blog Post #1 - The Origin

    November 21 2021 – Jeff Frane

    Wilde Blog Post #1 - The Origin

    Here's a glimpse of how it all started. Wilde before it was even Wilde, and the bike that started it all. The Ti Earth Ship.   

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