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While I fancy myself a smart person, I've never been great at taglines. You may recall Fast is Forever at All-City, which no one had any idea what that meant (it was a reference to the immortal badassness of cycling's champions. Eddy Merckx, Anne Caroline Chausson, possibly you, etc.)  And for Wilde we've lead off with a "Love Letter to...

When your business and life are bikes, the opportunities to mix business and pleasure are myriad. I was in Portland, Oregon earlier this week to pick up a van I had agreed to purchase from my friend, Dan, who is the marketing manager for Blackburn and Bell Cycling. It's a 1990 hightop Econoline, nick-named Vanna White. My intent was to...

Hey,  Jeff here. So let me catch you up to speed on what's going down and our plans with Wilde.  Wilde is the culmination of a life spent living with the bicycle at the center. I hope that It will grow to encompass all that I love and hold dear: the machines, the community, and the gift of being outdoors...

Here's a glimpse of how it all started. Wilde before it was even Wilde, and the bike that started it all. The Ti Earth Ship.