Follow along on our Wilde journey. You'll find brand and product updates, custom builds, new merch and much more.
December 17 2021 – Jeff Frane
While I fancy myself a smart person, I've never been great at taglines. You may recall Fast is Forever at All-City, which no one had any idea what that meant (it was a reference to the immortal badassness of cycling's champions. Eddy Merckx, Anne Caroline Chausson, possibly you, etc.) And for Wilde we've lead off with a "Love Letter to...Keep reading
December 06 2021 – Jeff Frane
When your business and life are bikes, the opportunities to mix business and pleasure are myriad. I was in Portland, Oregon earlier this week to pick up a van I had agreed to purchase from my friend, Dan, who is the marketing manager for Blackburn and Bell Cycling. It's a 1990 hightop Econoline, nick-named Vanna White. My intent was to...Keep reading
December 05 2021 – Jeff Frane
Hey, Jeff here. So let me catch you up to speed on what's going down and our plans with Wilde. Wilde is the culmination of a life spent living with the bicycle at the center. I hope that It will grow to encompass all that I love and hold dear: the machines, the community, and the gift of being outdoors...Keep reading