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We're so excited about how this custom turned out for our friend Alex at Joy Machine's bike shop in Cleveland.  This was a special one as it uses a 1 1/8" headtube to match the amazing Igleheart steel segmented fork. This style of fork known as "New England Style" or "Fat Chance" Or "Yo Eddy! Fork" was developed by the folks...

Over here we get really stoked on certain pieces of gear, one of those is dry bags. I've been working on perfecting the ideal drybag for a few years now through one of my other projects, Holy Mountain, which is all about creating the finest versions of heavy use items in collaboration with my friends. One of those friends is James...

Of all the things that are great about working in the bike industry, the best thing by far is the people. And some of the finest you'll ever meet is the crew over at District Bicycles in Stillwater, OK.  They're great friends of ours, and a great friend of their's is Brendan. Brendan is native of Australia and has a...

While I fancy myself a smart person, I've never been great at taglines. You may recall Fast is Forever at All-City, which no one had any idea what that meant (it was a reference to the immortal badassness of cycling's champions. Eddy Merckx, Anne Caroline Chausson, possibly you, etc.)  And for Wilde we've lead off with a "Love Letter to...